This work is inspired by the campaign poster for the film “2012.” The poster draws on the composition of Friedrich’s most famous Romantic masterpiece, inviting viewers to envision themselves, like the lama in the painting, unfazed by cataclysmic events. Xu Zhen uses ink wash to redirect Hollywood-style “disaster consumption” towards a gaze upon the mountains and waters, diminishing the simplified and stereotypical consumerist perceptions of Tibet’s mystical and transcendent exoticism.