In May 2017, NIKE launched the Breaking 2 project. It designed that 3 African marathon players will break the record of 2 hours’ run by wearing the new Nike running shoes, which had been developed by NIKE’s strong research team. To memorise this great moment, LIKE made an advertising film of Breaking 2 project, which disclose how Nike took advantages of the poor resources of Africa in order to sell their products. Before the official launch of the new NIKE shoes, LIKE issued its cheap copy running shoes “RUN AS YOU LIKE” .